Pleasantville, a super neighborhood of Houston, Texas is a tight-knit community located deep within an industrial complex. The brand prominently features the distinctive water tower silhouette visible throughout the neighborhood, embracing the juxtaposition between the placid name and the surrounding industry. A warm and inviting color palette reflects the active community alongside hand-lettered logotype and classic Neutraface sans-serif.
2020
Branding, Environmental, Hand Lettering